Sprint week.
Exploring the paradigm.
Based on our signal, we explored the possible avenues for our service, using 'what if' statements.
Using the Co-op wellbeing index, we identified our target area as Shepshed.
Vision statement.
By 2030, every person in Charnwood will be self reliant by producing their own food and being part of a community food exchange which means more community involvement, quality family time and improved general wellbeing.
Initial concept ideation.
Busket - fresh food delivery service to your doorstep. Residents are encouraged to grow produce, which is then shared within the community.
Stakeholder mapping.
Identified direct and indirect stakeholders who would be impacted by the service, and may be interviewed later during primary data collection.
Desktop walkthrough.
Rapid, simple prototyping at very early stages identified the viability of our concept and generated many unanswered questions for us to explore.
Customer journey mapping.
Identifying the stages that the user may go through based on our initial concept ideation.
Service blueprint.
Creating the service blueprint helped us to understand where the users, providers and our service interact together and allowed us to determine the front and backstage processes that were essential to our service.
Refining the concept.
Gigamapping and ZIP analysis.
We used Giga mapping in order to take a step back and look at how our service could fit into the ecosystem of Charnwood and what services we could collaborate with or have impact on.
We used Giga mapping in order to take a step back and look at how our service could fit into the ecosystem of Charnwood and what services we could collaborate with or have impact on.
5W and 1H.
Based on the questions we now had, we generated as many hypotheses as we could. As a team, we decided on the key three hypotheses that we needed to validate in order to get our service running and create our MVP (minimum viable product). We used 5W and 1H method to help us plan how we were going to test these hypotheses and with whom.
Prototype testing.
To understand how to prototype successfully, we used IDEO as a guide.We created a storyboard as a prototype to visually show how the user would come across our service through the app and use it.
This was key to enable our stakeholders to visually understand what we were trying to create and helped us determine if they were interested or would be willing to collaborate with us. We used this for all stakeholder interviews and it worked well to help them understand the concept.
Remote workers (primary users)
User’s don’t consider frozen produce as fresh.
Socialising aspect is a key interest for users.
Users might be reluctant to pay more for produce (vs supermarket) if they don’t understand value of organic fresh produce.
Allotment owners
There is often surplus which allotment owners don’t know what to do with - they would want to put this produce to good use.
They may need help maintaining crops throughout the year if a consistent supply is needed.
Leicestershire council
Funding and grants are possible to apply for provided we are a community interest company.
Ensure to make the service accessible to more vulnerable groups as well.
Social prescribing may be a good way to integrate the community more
Value proposition canvas.
We linked the business side of the service to the user's needs by identifying the gain creators within the service, pain relievers and aspects that allow users to complete their tasks.
Social business model canvas.
We used the Good services scale to help us identify where our service was and where we wanted to improve things. Based on this, we modified the service by re-evaluating our customer journey map and service blueprint.
To understand the business needs of our service, we created a social business canvas model. Not only did it help us consider costs, partnerships and key activities we required, it also helped to keep the social values and needs in mind throughout.
Concept refined.
People are becoming more isolated and sedentary, constantly staring at screens and communicating via social media more than in person. It has led to people feeling more isolated, and lonely and ultimately their mental and physical health suffers.
We created Busket in order to try and combat this. It’s an innovative, fun concept to encourage people to get outside their homes, socialise in person with others and do something active (gardening).
By creating this service, we hope to encourage people to take steps to not only take better care of themselves but realise that sometimes they need to slow down. It is important for a service that is community centred to focus on the well-being of people.
Well-being is something most people do not actively balance in their lives unless they become mentally or physically very unwell and at this stage more serious medical interventions are required, which we want to avoid.
Concept video.
A short video to give stakeholders a glimpse of our concept and it's value.
Expansion of Busket.
Our current service will run on a small amount of funding and grants / but we plan to expand our service further, creating more 15 minute neighbourhoods.
create and include more growers who can help us stock our service.
Purchase more electric busses and renovate them for Busket.
Create and include more growers who can help us stock our service.
Host community events, such as growing competitions and food cooking events, to use and sell surplus, also collaborating with small local businesses.
Increase funding by gaining the interest of more local support groups and charities to invest in our service.
Enhance collaboration by promoting other services and businesses who support our ultimate goals and can fund us.
Incorporate the health care services through social prescribing by encouraging them to recommend Busket as an initial starting point for those who need to improve their general wellbeing.
Create our own Busket allotments for users of our service to use, to encourage growing crops for those who don’t have / but want their own green space.
Invest and create greenhouses in Charnwood to grow more adventurous produce all year around / and avoid importing.
Personal reflection.
Looking back, there were changes we could have made to our process, things we learned and obstacles we came across.
mirunaalini.alagarajah@gmail.com